WHAT IT IS

Color Balance Purple Shampoo banishes brassy tones from platinum, blonde and silver hair.

WHAT IT DOES

May the force be with you: We think our vibrant new shampoo deserves honorable mention for its ability to give the phrase “serve and protect” a whole new meaning. The unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay, while safeguarding hair’s vibrancy up to 33% longer than any other shrinking violets on the market. And there’s more: Powerful ingredients provide a shield against damage, and strengthen hair’s natural defenses.

For more information on toning shampoos and how to use them, check out the jb.beauty report blog post.

Joico Color Balance Purple Shampoo

$15.00Price

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