WHAT IT IS
Color Balance Purple Shampoo banishes brassy tones from platinum, blonde and silver hair.
WHAT IT DOES
May the force be with you: We think our vibrant new shampoo deserves honorable mention for its ability to give the phrase “serve and protect” a whole new meaning. The unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay, while safeguarding hair’s vibrancy up to 33% longer than any other shrinking violets on the market. And there’s more: Powerful ingredients provide a shield against damage, and strengthen hair’s natural defenses.
For more information on toning shampoos and how to use them, check out the jb.beauty report blog post.